Why PowerPoint rules the business world
The problem is this: PowerPoint is a visual tool, and we are a visually illiterate society. Read more.
Communication is one of the most important skills anyone can have, in business and in life. As individuals and as a species, I believe we will be happier and more productive if we can improve our ability to communicate. This blog is dedicated to that effort. Join the conversation!
The problem is this: PowerPoint is a visual tool, and we are a visually illiterate society. Read more.

Recently I participated in a webcast where we discussed the emergence of visual language and debated some ideas about what it is and what it is not.
Here's the description from the Vizthink blog:
VizThink Blog Podcast 11: What qualifies as visual language anyway?: "In the visual thinking community, we frequently use the term visual language. Some would say that it gets used pretty loosely. So, today we began that discussion with 3 experts in our field in order to begin to understand what visual language really means. Neil Cohn, Yuri Engelhardt, and Dave Gray joined us to discuss topics like:There are quite a few visual examples that support the discussion.
What is a visual language?
Does a visual language require a grammar?
What components make up a visual grammar?
Are certain forms of visualization a language and others not?"
To go global you’ve got to get out from behind your desk. Your culture surrounds you like the air you breathe, and you can’t understand it until you get outside it. Spend some time – an extended period, if possible – completely immersed in another culture. When you return, you’ll be surprised how many things you notice that were previously invisible.
Being global doesn’t mean losing your identity. If you’re a global company that was started in Germany and is headquartered in Germany, it’s perfectly ok to be German. It’s a multicultural world and you are a part of it too. The key is to be respectful of other cultures while being true to your own unique identity.
When you are visiting another country, or when you open an office there, you are a guest. The same rules apply that would apply if you were visiting a friend’s house. Be polite, respectful, and thoughtful in your communications.
There’s a reason why TV is booming while newspapers are going out of business. People understand pictures faster and more easily than words. With pictures you can communicate complex ideas instantly, and virtually nothing is lost in translation. And words need to be translated, while pictures are a universal form of communication.
Share your ideas with global teams early, when they are in the napkin-sketch stage, and ask for feedback. When you ask people to participate in defining the message, you build trust. If you build your message globally, then deployment becomes much easier.
To communicate you need to engage with people, and when you engage, you will make mistakes. If you never make a cultural error, you’re probably not communicating at all. Try to get outside your comfort zone. There is such a thing as being too safe. People will forgive your mistakes if they believe you are well-intentioned.
If you work for a global company, your company’s culture may be as strong and important as the global cultures you interact with. There will be times when your company culture is directly at odds with the local culture. When those times arise, you need to have a clear policy on what is negotiable and what is not: Is fluency in English an absolute requirement? You may not want to hire interpreters for every conference call.
Localization is a slippery slope. You can localize to the regional level, to the country level, and beyond – there are nine officially recognized languages in South Africa alone. Balance the expense of localization against the benefits you expect to gain.
Many cultures have subtle or indirect ways of dealing with conflict and communicating sensitive information. Watch people’s faces and body language for cues. If you sense something may be amiss, ask politely if you are missing anything, or take an associate aside for a quick chat. In conference calls it’s much more difficult: silence can be an indication of many things, including disinterest, confusion, displeasure, and even agreement.
In many cultures, communication outside of the office is as important as what happens inside. Take invitations seriously. Many of your most important lessons and ideas will come from informal conversations, where people feel comfortable sharing their thoughts.
Last week's workshop in New York last week went very well -- it was the debut of my latest thoughts on visual language, which synthesizes the work of many visual language researchers and information designers.
It's a major project but I am trying to boil down all the research into a simple "ABC book" -- a primer of visual language.
I believe my thoughts were well-received by the group, which included a broad mix of people, from designers to bankers. The group even included a brain scientist who said that the visual language concepts map very well to current concepts in brain science. I am looking forward to talking more about that.
There's still time to register for the Chicago workshop, which is coming up this Wednesday, May 7. You can register here.
I'm launching a new website, Dave Gray info, to focus on pulling together my ideas into a more holistic form.
I'll be using it to talk about the book I'm writing and organize the ideas. Check it out at davegrayinfo.com. Please take a look and share your thoughts!
I am happy to announce that I will be giving two workshops with Karl Gude called Visualizing Information, one on May 2nd in New York and the other on May 7th in Chicago.Participants will learn how visual thinking can be used to explore complex information and present it more effectively. This workshop combines high-level design principles with practical applications – rules of thumb and “tricks of the trade” – that professional information designers use to quickly create clear representations from complex or potentially confusing information.
Participants will learn through a series of hands-on exercises, designed to develop their analytical, design and visual thinking abilities. Workshop facilitators Karl Gude and Dave Gray have, collectively, more than 50 years of practical, hands-on experience, creating visual explanations for national news media and multinational corporations.
Topics covered include:
- Introduction to visual language and visual literacy
- Strategies of information design
- Primary methods for organizing both qualitative and quantitative information
- Professional tips and tricks
Your presentations don’t have to be dull and ridden with bullet points. After this workshop you will understand how to explore, organize and visually display information of all kinds, from complex data sets to visual instruction manuals.
Click here to register!
All learning and improvement begins with action -- with doing. For example, as a child you touch a hot stove.I'm in Geneva this week and next. If you are in the area and want to connect, send me an email at dave.gray@gmail.com.
I'll be giving a workshop in Geneva on March 18th.
We'll be covering the same things I covered in my one-day workshop at VizThink, so if you are based in Europe and were unable to attend, this is a great opportunity to learn about and explore visual language in a small group setting.
I talk a little bit about the workshop here.
Click here to download the flyer and register.
I hope to see you there!

Hi everyone,
The video above is designed to be delivered to a mobile phone or other mobile device. This is one of our first explorations -- we're just beginning to play in the world of content for mobile. This is a new area for us and I'm very interested to hear your reaction and any thoughts/ideas/comments/concerns you might have.
Please share your thoughts.
Just published my notes from the Visio 2008 Conference in Seattle.
I drew this card when Jeff Raikes was describing how Steve Ballmer recruited him from Apple by scribbling diagrams about their future vision in a restaurant.
You can view the rest of my notes here.