Know your audience

Here's what happens when you try too hard to be hip with your marketing:

Sony tried to get the attention of gamers by hiring graffiti artists to promote their agenda (it backfired).

Don't make the same mistake.

1. Understand your audience.
2. Convey information that is relevant and important to them.
3. Make it easy for them to quickly understand.
4. Don't push yourself on them. Instead, make it easy for them to come to you.

Photo by Ryan Singel for Wired News.