It's getting harder and harder to break through and get your message seen, heard, or read. This is one of the best ways I know to ensure that people are exposed to your message. I assume you'll need to reach women too, so you'll have to also apply the principle to the backs of stall doors. It may seem silly but it works!The low-budget version: Get your message on a piece of paper and tape it to the wall. Odeo does it -- why not you?
It is also invasive, annoying and basically just "mental pollution".
ReplyDeleteSome places should be safe from publicity..
Dear Anonymous,
ReplyDeleteI am afraid we all lost that "mental pollution" battle a long long time ago.
Personally I don't find it annoying.
I have been thinking more on this and you raise an interesting point.
ReplyDeleteActually a bunch of points.
In a way, ANY message has the potential of being "mental pollution" to the receiver.
To me it has as much to do with the quality of the message as it does the delivery method.
I have seen bathrooms where the daily newspaper is posted above the urinals instead of an ad. Is that mental pollution?
There are a bunch of interesting questions that come out of this; maybe a blogf post at some point.
I recently talked to people from an advertising firm who specialised in exactly this form of advertising, it has a lot of appeal becasue they can target very specific markets.
ReplyDeleteYou can make adds that appeal to exclusively male or female audiences and age groups. If you know that the hip 20 year olds your after go to Club X, Bar Z and Cafe Y, you can get your adds placed in just those locations.
Another thing I saw recently when visiting Sydney was the flip side of my subway ticket was an advertisement.
Here's yet another way to get your word out there:
ReplyDeletehttp://inkblots.markwoodman.com/2005/12/07/rsstroom-reader/
(sorry the link might not show up properly)
OH MY GOD
ReplyDelete