As many of you may know, XPLANE has worked with Business 2.0 magazine since its initial launch in 1998. Over the last nine years we have worked closely with the magazine to develop visual explanations of technology and business issues. I believe it's a truly special publication and I have never seen another magazine quite like it.
If you want a trip down dot-com memory lane, I have posted a few of my favorite Business 2.0 XPLANATiONs here.
Time Inc., the parent company, is about to drop the axe on Business 2.0 magazine because of a decline in ad revenue. Actually, according to a recent New York Times article, this is largely due to a recent move by Time to consolidate the sales forces of its finance and business publications:
Aside from the overall downturn in the magazine business, current and former Time Inc. employees point to what appears to have been an ill-advised move this year to combine the advertising sales teams of Time Inc.’s finance and business publications, which include Fortune, Money, CNNMoney.com, Fortune Small Business and Business 2.0.
Consolidated under a single banner, Time Inc.’s Business and Finance Network (or Tibfin, as it is known inside the company), Time sales representatives stopped pitching the distinct appeal and audience of Business 2.0 to focus on the larger titles like Fortune.
That often turned Business 2.0 into an afterthought; big advertisers like Microsoft and Intel were offered discounts on other Time Inc. business titles if they would also buy pages in Business 2.0.
Adage reports a grassroots movement to save the magazine, and today readers started a Facebook group to convince Time Inc. to reconsider:
Please join the fun and let's see if we can save the magazine! Join the Facebook group here.
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