I for one am sick of hearing about branding. Especially in the communications business, it seems like you can't walk around a corner without hearing somebody talking about it.
Branding, branding, branding.
Every time I hear the word I think of red-hot irons and burnt flesh. The very notion that you can slap a brand on nearly anything and that will change it for the better seems ludicrous. How's this for a notion: Make better products!
Take a minute to give me your own Friday rant before you go home for the weekend.
What are you sick of hearing about?
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