The idea is that the link between communication and action can be measured and reported. We do this for financial and product flows: Why not do it for our communication?
These ideas map to my concept of a new kind of email tool. Part of the idea requires that the sender classify every message as one of the following types: Information, Request, Order or Confirmation.
Rule 1: IROC.
- Classify all communications as one of the following:
- Information: No reply required.
- Request: Reply options are “Yes” or “No” (System asks “why?”). No response is considered “No”
- Order: Reply options are “Accepted” or “Rejected” (System asks “why?”). System follows up aggressively when it gets no response.
- Confirmation: Reply options are “Yes” and “No” (System asks “Why?)
Rule 2: Passive approval.
“Yes” is assumed for all intra-company requests unless you hear “no” within 48 hours. “No” requires a rationale.
Rule 3: Brevity.
Use short words. Use short sentences. Use short paragraphs. Be clear.
Rule 4: If it wasn’t said by email, it wasn’t said. “I told you on the phone last week,” “I told you in the hall” etc., are unacceptable.
If you have questions post them here – I will answer them.
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