19 January 2006

Don't laugh

It's getting harder and harder to break through and get your message seen, heard, or read. This is one of the best ways I know to ensure that people are exposed to your message. I assume you'll need to reach women too, so you'll have to also apply the principle to the backs of stall doors. It may seem silly but it works!

The low-budget version: Get your message on a piece of paper and tape it to the wall. Odeo does it -- why not you?

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7 comments:

Anonymous said...

It is also invasive, annoying and basically just "mental pollution".

Some places should be safe from publicity..

dave said...

Dear Anonymous,

I am afraid we all lost that "mental pollution" battle a long long time ago.

Personally I don't find it annoying.

dave said...

I have been thinking more on this and you raise an interesting point.

Actually a bunch of points.

In a way, ANY message has the potential of being "mental pollution" to the receiver.

To me it has as much to do with the quality of the message as it does the delivery method.

I have seen bathrooms where the daily newspaper is posted above the urinals instead of an ad. Is that mental pollution?

There are a bunch of interesting questions that come out of this; maybe a blogf post at some point.

Graeme Watson said...

I recently talked to people from an advertising firm who specialised in exactly this form of advertising, it has a lot of appeal becasue they can target very specific markets.

You can make adds that appeal to exclusively male or female audiences and age groups. If you know that the hip 20 year olds your after go to Club X, Bar Z and Cafe Y, you can get your adds placed in just those locations.

Another thing I saw recently when visiting Sydney was the flip side of my subway ticket was an advertisement.

CAPblog said...

When deployed to Mississippi as part of Joint-Task-Force Katrina, the Critical Incident Stress Management (CISM) team taped an flyer detailing how to help manage the stress of working in the disaster area, to the back of the stall doors.

It was effective.

I also recall someone had started adding steps of their own, in pencil at the bottom of the page...

"Join Army."

They must have thought I had completely lost it when they heard me laughing my ass off in the restroom.

Janine said...

Here's yet another way to get your word out there:

http://inkblots.markwoodman.com/2005/12/07/rsstroom-reader/

(sorry the link might not show up properly)

dave said...

OH MY GOD