You are rolling out a change initiative or implementing a new process or program. You know that it's hard to get people's attention, so you launch the change with a big splash event to get everyone's attention. You create training manuals or maybe even quickstart guides to get people up and running. You might have workshops or training sessions, either online or in person, to support the rollout.
But ultimately you are unable to overcome the organizational inertia: the change doesn't stick. People revert back to the way they were doing things before -- back to their "comfort zone."
This is the risk of any change program. Today I don't have answers but questions:
1. Once you have momentum on a change initiative, how do you keep that momentum?
2. As a communicator, what are the most effective ways you have found to keep people's attention on the things that matter?
3. How do you engage with people in a long-term, sustainable way?
What I am looking for is your best practices: How you use your communications not just to launch things, but to reinforce and sustains the kinds of behaviors that you -- or your organization -- really wants; the behaviors that drive success in the long term.
If you have ideas please, please share them! If you haven't replied to a post before, maybe now is the time to share your insights.
Thanks in advance!
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