- Prepare carefully. It's clear in every presentation Jobs gives that he has thought carefully about his audience, his message and the main points he wants the audience to take away. Yet as prepared as he is, he still feels completely natural, as if he's having a conversation.
- Create drama. A presentation by Steve Jobs is not just a speech -- it's an event. And the world watches. When he wanted to show how the Motorola iPod phone worked, he acted it out onstage. When he introduced the iPod nano, he pulled it out of the smallest pocket in his jeans.
- Use pictures. Not just pictures, dramatic pictures.
- Make it personal. Jobs puts himself out there for his audience. In a recent speech he spoke about his unwed mother, his adoption, dropping out of college and his bout with cancer.
- Have fun. Jobs' passion comes through in every word. He's having fun and it shows.
Here's a post on the subject from Presentation Zen; it's called Steve Jobs does it again:
"...take some time to watch how Steve Jobs used slides to support his presentation in yesterday's special Apple event at San Francisco's Moscone West. Your own style and use of visuals will be different and unique to your own situation, of course. But I think we all can learn a lot by observing Jobs and being mindful of his natural interaction with the audience and his visuals as he tells 'his story.' "
Here are some great additional points from David Crow's review of this article.
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