09 March 2006

Oh yes, looks matter -- oh yes they do

"Presentation visuals must be free of errors; they must be accurate. But our visuals -- like it or not -- also touch our audience on an emotional level. People judge instantly whether or not something is attractive to them or not. This is a visceral reaction. And it matters."

Read more in Presentation Zen: Visceral design: do looks matter?

Via Christian who pointed me to Evhead.

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1 comment:

Simon said...

They certainly do - but then people also spend ages on their slides and themselved look like a SLOB! it is all about the whole package. I blogged it here http://www.techpersonality.com/interpersonal_skills/look_the_way_you_want_others_to_perceive_you.html