1. Selling to the VP of NO (Selling for technologists)
Six steps to get from “No” to “Go”
Meet the VP of No. He may be your boss, your prospect, or your lead investor. He’s a tough, hard nosed businessman, and whatever you’re selling, he’s not buying. He’s not even listening? Spend 15 minutes reading this short, visual book, and learn how to break through that tough exterior and turn the VP of No into the VP of GO!
2. Wi Fi
The future of mobility
The Wi Fi revolution is upon us. Unleashed from their tethers to phone and electrical jacks, the world is about to change forever for consumers and business people. How can your business take advantage of the opportunities and avoid the threats that will inevitably result? This short, visual book paints a concrete picture of the future, showing how consumers and businesses will interact in this new, mobile world.
3. Information security
How vulnerable is your network?
If your network touches the Internet, it is vulnerable. Hackers, criminals and terrorists are becoming more technologically sophisticated every day, and fraud is on the rise. Taken together, the cost is staggering and the potential dangers even worse. This short, visual book details the vulnerability points of a typical enterprise-level network and describes some of the strategies and technologies available to make your network safe and secure.
4. Greasing the gears of business
An executive guide to XML and Web Services
Every business is part of a network – a chain designed to deliver value to customers as efficiently as possible. XML and Web Services have a profound affect on your business ecosystem. Do you know what opportunities exist for your company? Are you aware of the risks? This short, visual book will help you understand XML and Web Services from a strategic perspective, so you can make more informed decisions.
5. The new supply chain
How the Electronic Product Code will change your supply chain landscape
In the near future, the famous UPC bar code will be replaced. Its successor is the EPC code – a radio frequency ID, or RFID, tag. These small, cheap tags, now in development, will change your entire supply chain landscape. As broad industry support grows around the EPC standard, are you ready? This short visual guide shows how the EPC code will affect consumer privacy, supply chain security, warehouse management and the retail and pharmaceutical industries.
6. The selling gauntlet
How do you get past the gatekeeper? Which customers should you cultivate, and which should you lose? How do you build a long-lasting relationship with a large enterprise? These questions and more are answered by this visually engaging book, a collection of best practices, tips and tricks compiled from the popular XPLANATiONs published in Selling Power magazine.
7. Selling to BigCo
Welcome to BigCo, land of the complex sale, where each meting could be your last. Each step in the sales process can move you forward – or torpedo your sale, for good. This short visual guide shows the most common pitfalls, and some strategies for avoiding them so you can make sure you are fully understood, and close that complex sale.
Keep in touch! Sign up to get updates and occasional emails from me.
INHO "Greasing the Gears of Business" is a MUST HAVE at this juncture.
Sure, it will be outdated within a year... but what a year it will be!
I've been working with a firm called PRWeb ( http://www.prweb.com ) and they recently provided user-customizable RSS feeds (which, for the uninitiated, is XML).
In less than 90 days, they had over 1.4 MILLION custom feeds generated on their service. And the number continues to escalate.
Re-purposing content and distributing content via RSS is one of the (potentially) fastest growing web events of the last few years.
And companies like Google and Nooked.com (no, not a porn site!) ar leveraging RSS in myriad ways.
So... my pick is on the XML approach... though you have a few additional titles that ar rockin' as well.
By the way: your "picture book" on the VP of No was genius... anything in that format is golden.
A few years ago I worked with Doug Wolfgram as you were developing image content for his email sales-tools business. Very impressive tools you helped create, and they still stand in my mind as some of the finest. I wish your graphical content was available on iStockphoto ( http://www.istockphoto.com ) as it would greatly enhance what many of their users are trying to do with stock imagery in general... and the storytelling power of your images is unparalleled.
Mark Alan Effinger
Thanks Mark! I am learning about RSS feeds as we speak. Is that how you found my blog?
Yes, it was a feed from the Fast Company blog (they have a very high Page Rank on Google, and I love the fast and furious dialog on that blog).
So I guess you're 2 degrees removed from your original RSS feed.
Looks like we have another 4 degrees left before we're in Kevin Bacon territory.
By the by: your posting headers and content are excellent. Thanks for adding to my already heavy reading schedule!
Post a Comment