Title: What you want to do
What: What is it? What will the product be?
Why: Why do you want to do it? What’s wrong with things the way they are today, and what will be better tomorrow?
How: How will you do it?
Who: Who is involved? Who will do the work? Who will help? Who will benefit from it?
When: When will you begin? When will you be done? What are the significant milestones along the way?
How Much: What resources do you need?
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