01 December 2005

Little Things Add Up

Little Things Add Up. For Example, if You Write Your Headlines in "Title Case," It Slows Down Your Reader. So Why Do It In The Title? Forget What You Learned In School: If You Look At Most Newspapers And Magazines, They Don't Do It Anymore. Reader Attention Is Too Valuable to Slow Down, Even for the Second or Two It Takes to Read Title Case.

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