16 December 2005

Are people receiving what you are transmitting?

Chris Brogan makes some great points on the difference between message sent and message received.

He also offers some good questions to ask yourself before you communicate:

- Is this a conversation or an announcement?
- What is the message? (or your initial position, if a conversation)
- Is it clear, simple, easy to convey?
- Who is your audience?
- What are they bringing with them? (Are they biased? Preoccupied?)
- What are their motives? What do they want out of this interaction?
- Does your message have easy 'handles,' so that they can carry it away with them?
- How will you be sure they take the message with them when they go? "

Read more in Communication is About BEING UNDERSTOOD

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