That sounds pretty obvious, doesn't it? But wait a second; that's so subjective. Isn't "better" something you can measure? Can't you test for quality, survey people about their preferences, measure against benchmarks?
Sure you can. By all means, test quality, measure it as best you can. But don't labor under the illusion that being the best will lead you to victory.
But think about it this way:
Pepsi won the taste test, Coke won the war
Apple had the best operating system, Microsoft won the war
And take a guess... what's the best search engine?
Are you sure?
Do you know what the survey said?
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