11 October 2005

Why is communication important in business?

To paraphrase the great American Football coach Vince Lombardi: Communication isn't everything. It's the only thing.

Military strategies aim to disrupt enemy communication before anything else and there's a good reason for this: communication means coordination, and lack of communication means disruption.

If you're in business and you can't communicate effectively, you're dead.

Make it a priority.

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