As Michael Doyle, a friend of mine, said to me recently:
“We’ve made vast improvements in the technology of communication, which now allow us to spread confusion faster and more effectively than ever before.”
Why is this happening?
The org chart is one problem. Communication is fragmented and disconnected in today’s organizations.
- Training is held by HR.
- Investor relations is the province of Corporate Communications.
- Customer communications belong to Sales and Marketing.
- The media and public probably belong to an outside agency.
- Internal graphics teams belong to this or that department.
- Relationships with sales channel and supply partners seem to fall through the cracks.
What happens when the ad agency makes a promise that HR can’t train people to deliver? Or when conflict arises between what investors and the public need to hear?
CIO, where are you?
We need you to help us communicate. Stop playing with technology! Stop accelerating our path to confusion and anxiety. Don’t get me wrong, the technology is great – I love it in fact – but our brains need to catch up with the potential. Our communication skills are still in the Neanderthal age.
Help us CIO, you are our only hope.
The CIO is the newest major role in the corporate world. Your title stands for Chief Information Officer. Your job is to turn data into knowledge, to help us find meaning and relevance from this chaos.
Someone needs to look across the organizational silos.
Someone needs to help us bridge the turf wars and territorial gaps.
Someone needs to help us be productive in the internet age.
Someone needs to tell the CEO, and the rest of the world, what being a CIO is really all about.
Someone must help us contextualize information, prioritize it, visualize our plans and mobilize them into action.
Someone needs to take on the true demons of the information age.
Step up to the plate, CIO. That someone is you.
Keep in touch! Sign up to get updates and occasional emails from me.