By measuring something we begin to get a baseline, against which we can measure our improvement over time.
How do we measure communication effectiveness? I believe we need the equivalent of a “Balance Sheet” and “P&L” which will measure the effectiveness of a company’s communications. If you have ideas about this I would love to hear them.
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3 comments:
Maybe this measuring could start with analyzing the projects that fail with the communication methods and percentage of usage of those methods then compare with that of projects that are a success? I would think that one of the hardest things to document will be the face-to-face conversations between manager and worker that is in the hallway, etc.
I agree. Check out a previous post, Rules for communication:
http://communicationnation.blogspot.com/2005/08/rules-for-communication.html
One of the rules is "If it wasn't said by email, it wasn't said."
I just went through two types of training for a job as a bookstore salesperson.
Training #1 was a 3 hour video by a professional motivational speaker, who taught the basics of selling, positive attitude, building relationships.
Training #2, which occured right after the video, was a salesperson who rushed through the fundamental computer inventory operations, forms to fill out, switches to turn on for various video presentations and kiosks for customers to watch, etc.
Training #1 was fantastic, I wrote notes in a syllabus that contained good outlines.
Training #2 was pathetic, too fast for me to scribble any notes, totally reluctant, haughty, and impatient.
Why do companies have a high quality training, followed by a horrid training?
Why don't they provide a written set of instructions for computer inventory operations, switches to turn on, forms usage, etc.?
The theory gets good treatment, while the nuts and bolts practical aspects are haphazardly conveyed.
I may not survive in this new job, the VP had to show me a few things, and I could tell, though he smiled a lot, he was disgusted that I didn't absorb everything I needed in one day.
I could have...if it had been presented in an orderly, written fashion.
No "secrets" are involved, just mundane instructions, so why this manner of training?
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